We are in our 30th year in business and love serving our clients at our wonderful location at 489 Dominion Avenue in downtown Midland, as well as looking after our online catalog shoppers from around the world!

We have watched our customer base grow, and have adjusted our buying when needs arise. We carry high-quality Canadian made lines such as Joseph Ribkoff, Sympli, Lisette L, Yoga Jeans, and Isca as well as popular brands such as Tribal, French Dressing, Marble Knitwear, fresh fx, and Funsport. Our clothing sizes range from 2 – 16, XS – XXL, jeans size 26-33. Plus, we are the exclusive retailer in our area for the accessory line of Caracol, which features fashion jewelry, handbags, and scarves!

If you haven’t yet made it into our store, please take the time to add it to your “to-do” list. You’ll see for yourself why our clients come back again and again, whether they are locals, cottagers, boaters, day-trippers, or travelers from across North America and abroad. You will be looked after by experienced fashion consultants, offering you their honest opinions, in the most relaxed atmosphere. And, you will never tire of people asking you, “Where did you get your great outfit?” A Passion for Fashion Inc., of course!